Wednesday, April 16, 2008

Hitting the Campaign Trail

Archie Moore, discouraged in his attempts at securing a heavyweight title bout with then champion Rocky Marciano, brought his case to the public through a series of Old West “wanted” posters (where Moore was depicted as a gunslinger) which he combined with what sounded very much like a political campaign speech.

The approach worked; Moore got his title shot. He lost, but was presumably satisfied that he’d had his chance.

Last Saturday night, in an entertaining and challenging light heavyweight title bout, perennial title contender Glen Johnson lost a lopsided decision to champion Chad Dawson. Watching the Showtime broadcast on television without scoring as I went, my impression was that Johnson had possibly done enough to win. A draw would have been fair. Even a razor-thin decision for the champ would have been justifiable.

But the margin of victory that Dawson was given wasn’t right. The fans knew it, the Showtime broadcast team knew it, and, most importantly, Glen Johnson knew it.

Glen Johnson wants you to know it too.

He immediately took advantage of the Internet and presented his case in as winning and articulate manner as I can recall hearing. Here is technology in creative action. Take a look.

Part One:



Part Two:



Part Three:

1 Comments:

At 11:02 AM, Blogger Eddie Goldman said...

This is a brilliant use of the Internet in a sport which still is in denial about the importance of online media and continues to worship the dinosaurs of the dying newspaper age.

I just interviewed Glen Johnson Wednesday, and he told me that his promoter, Leon Margules, came up with the idea and had the camera set up, but that they had no script and he just improvised. He also said he had not had a chance to watch it yet, and was on his way to Europe Thursday.

Watching a tape of the Showtime telecast after I knew the result and about the controversy, I felt that Johnson clearly won the fight, taking seven or eight rounds and almost stopping Dawson late in the fight. The rounds Dawson won were mainly by moving and jabbing. Dawson won those rounds, but did little damage.

Glen Johnson is about as old school as you can get. When he retires, I hereby nominate him for The Boxing Standard Hall of Fame.

 

Post a Comment

<< Home